Postmodernity and the Concept of the Cyborg

Identity is a central issue in postmodernism and many theorists and artists have argued that identity is ‘infinitely mutable rather than being based on some essential nature’.(1.) An important concept is the subject in a technologically advanced capitalist society. Haraway’s concept of the Cyborg is an investigation into, and formulation of, an identity which refuses binary opposition. Haraway uses the term Cyborgs because it means a Being which is part human and part technological construct. The technological aspect is important because to Haraway ‘communications technologies and biotechnologies are the crucial tools [enabling the] recrafting [of] bodies’.(2.) Haraway states ‘neither Marxist nor radical feminist points of view have tended to embrace the status of a partial explanation: both were regularly constituted as totalities’.(3.) According to Haraway Marxism and radical feminism, both “Modernist”(4.) in their belief in political emancipation, insist on essentialist, rationalizing understandings of identity. These organizing systems, grand narratives, according to Haraway, tend to exclude oppositional and marginal discourses (voices) dominating and or excluding “others”. Haraway asserts that these rationalizing forces offer ‘unity-through-domination’.(5.) This domination or violence, according to the anti-essentialist postmodernist position, is what led to ‘Auschwitz and the Soviet Gulags’.(6.) Haraway asserts that the Cyborg rejects ‘identity grounding’ because the Cyborg would be unafraid ‘of permanently partial identities and contradictory standpoints’.(7.) The Cyborg is a chimera, a mixture, a hybrid. The Cyborg isn’t a Being defined by either/or – the binary construction of identity found in rationalizing “Modernist” grand narratives – but a Being defined by both/and. The Cyborg, as Malpas explains, ‘is a means of challenging those dualism that shape modern accounts of identity’ such as self/other white/black male/female: the Cyborg potentially offers ‘heteroglossia'(8.) A term originating from Mikhail Bakhtin, heteroglossia is the coexistence of multiple meanings, connotations, within one word, phrase, utterance, and in the case of Haraway’s Cyborg, a Being. Haraway’s ‘cyborg is a kind of disassembled and reassembled post-modern collective and personal self’, an ‘organism’ according to Haraway, both social and private.(9.) To Haraway the Cyborg is a positive inhuman, a required irrational response to the rational project of Modernity and the Enlightenment.

Haraway sees the “techno-sciences” as a positive vehicle enabling a polysemic identity. However postmodernist theorists vary on the nature of science and the potential it offers. A central criticism of techno-science comes from Jean-François Lyotard. Lyotard notes that ‘the development of techno-sciences has become a means of increasing disease, not of fighting it’.(10.) One such instance of science increasing disease is the over-prescription of antibiotics which has lead to the production of “superbugs” which are resistant to nearly all forms of medication. The MRSA bacterium mutated from the common bacterium Staphylococcus Aureus because of the over-prescription of antibiotics and is responsible for the death of 1,593 people in the UK in 2007 and is a growing epidemic due to an ‘increase from 51 to 1,652 deaths between 1993 and 2006’.(11.) The techno-sciences are primarily motivated by its own continuing evolution and as Lyotard notes ‘doesn’t respond to a demand coming from human needs’.(12.) The techno-sciences are ‘determined by the pragmatic logic of the markets rather than the overarching dream of a universal human good’ and therefore a part of ‘a system whose only criterion is efficiency’.(13.) The techno-sciences are explicitly linked to enabling the continuing domination of Western capitalist society.


If we engage and willingly enter into a symbiotic relationship – recrafting our bodies through science in Haraways’ words – with the techno-sciences, as the Cyborg requires, then we cannot truly be sure that the increasingly dangerous production of superbugs will not ensure that we must retreat fully into techno-science, departing from our biological identity, and succumbing to the nightmarish vision of the Robot. The Robot, and the problem of techno-science and potentially the Cyborg, is that it is programmed in computer logic which reduces identities into workable, reproducible logarithms and mathematical commands; a language of mechanical efficiency programmed to serve capitalist markets. The totalizing force of computer logic seems to be similar if not identical to the rationalizing systems of thought the Cyborg was not meant to be. The tyranny of Modernism is replaced by another tyranny; the tyranny of androgyny. The binary of either/or is replaced by both/and of the Cyborg. Rather than a positive, both/and seems to be a synonym of, and the road to, a homogeneous mass which covers and entails everything; the Cyborg comes to be another totalizing force, the Cyborg offers unity-through-domination. The Cyborg is a world of “anything goes”, a concept which seems to reproduce the very essence of capitalist culture. Lyotard notes the ‘realism of money’ or “anything goes” concept ‘accommodates every tendency just as capitalism accommodates every “need” – so long as these tendencies and needs have buying power’.(14.) The variety and eclecticism of the Cyborg’s Being is only facilitated by the continuing domination of the markets: ‘the apparently borderless postmodern world is so only for the Western elites who have the wealth and power to travel, consume and freely choose their lifestyles’.(15.) The Cyborg “myth” is an identity reliant on money, an identity determined by the financial power of the individual. A financial power which determines the constituent parts of the Being’s self; the Cyborg screams “You can wear any style you want – as long as you buy it”. The Cyborg is a reified or alienated Being, removed from the potential of opposition, it is unable to oppose the capitalist society it is borne from; the Cyborg rather than enabling difference seems to disable difference. By being both/and there seems to be a lack of space for the “other” to define itself and although the already dominant white middle-class may wish to remove any site of binary opposition the Islamic, Afro-Caribbean, working class or Eastern “others” may prefer the “violence” of binary opposition to the androgyny which the Capitalist West offers. Without this space for opposition, this no-man’s land, and difference an individual or subject cannot possibly show ‘the contradictions [a] culture contains… represses, refuses to recognise or makes unrepresentative’ and therefore becomes a cog, a robot mindlessly serving postmodernist capitalist society.(16.) Haraway’s Cyborg, a prime example of postmodernist thinking, seems to produce a problem concerning oppositional thinking in relation to the cultural dominant capitalism. The Cyborg by refusing to engage with depth – preferring to play in the shallow pool of images and depthlessness – renders itself either irrelevant in engaging with capitalism or, as I have argued, complicate with the totalizing drive for inhuman efficiency and capital. To create an oppositional grand narrative is said to be taking ourselves towards building another Auschwitz however without opposition to the totalizing force of capitalism we seem to be just as guilty, albeit implicitly rather than explicitly, of building, to use the hyperbole of postmodernism, another Gulag. What postmodernism must allow, and which the Cyborg doesn’t, is space to be different without the threat of assimilation.


The concept of identity is central to postmodernism. Haraway’s Cyborg is an anti-essentialist theory of identity which refuses binary oppositions and ideas of naturalness. The Cyborg, being part organic part techno-science, is conceived by Haraway as a positive irrational defence against rational excluding discourse. The Cyborg, a chimera, which allows heteroglossia is seen as a concept allowing both/and rather than either/or. Although Haraway sees techno-sciences as a positive, I argued that the development of techno-sciences has facilitated dangerous diseases rather than aid humanity and therefore union with technology must be approached with cynicism regarding its intentions. A further reason to be cynical is that techno-science is implicitly linked to its role in enabling the continuing domination of western capitalist society. Entering into communion with the cyborg is to recraft ourselves into a world of computer logic – a totalizing force. I noted that the hybrid nature of the Cyborg is facilitated by capitalist society and therefore the the Cyborg is complicate with the dominating rationale of the markets. The Cyborg doesn’t offer space to be different without the threat of assimilation.


1. Simon Malpas, The Postmodern, Oxon: Routledge, (2005). p. 74.

2. Donna Haraway, ‘A Manifesto for Cyborgs: Science Technology and Socialist Feminism in the 1980s’ in Vincent Leitch (ed) et al, The Norton Anthology of Theory and Criticism, London: WW Norton & Company, (2001), pp. 2269-2299. p. 2284.

3. Haraway, ‘A Manifesto for Cyborgs’, p. 2277.

4. Modernist and of the Enlightenment.

5. Haraway, ‘A Manifesto for Cyborgs’, p. 2277.

6. Jean-Francois Lyotard, ‘Defining the Postmodern’ in Vincent Leitch (ed) et al, The Norton Anthology of Theory and Criticism, London: WW Norton & Company, (2001), pp. 1612-1615. p. 1610.

7. Haraway, ‘A Manifesto for Cyborgs’, p. 2275.

8. Malpas, The Postmodern, p. 78.

9. Haraway, ‘A Manifesto for Cyborgs’, p. 2284.

10. Lyotard, ‘Defining the Postmodern’, p. 1612.

11. MRSA: Deaths decrease in 2007, (National Statistics Online),, [Accessed 21 January 2009].

12. Lyotard, ‘Defining the Postmodern’. p. 1614.

13. Malpas, The Postmodern, p. 39.

14. J F Lyotard in Malpas, The Postmodern, p. 2.

15. Malpas, The Postmodern, p. 2.

16. Malpas, The Postmodern, p. 30.

Future Worlds: Globalisation and Intertextuality in Blade Runner

Blade Runner (1982)

The future world, 2019 LA, of Blade Runner is a cosmopolitan “global village”. This is communicated by the use of bi-lingual advertising signs: Coca-cola sits amongst neon Japanese symbols. Although Coca-cola is an American symbol that is saturated world wide the use of it sat against the Japanese iconography communicates the sense of lost identity. While Deckard sits eating his Japanese food two “Blade Runner” cops stand behind him, and although we are in LA they speak in a foreign language to Deckard who only understands English. He must get the noodle stand owner to translate for him. The fact that an agent of the central authority, the Police, speaks in Japanese rather than English in LA signifies the state of globalisation. The identity that is lost is the local provincial aspects of countries. Instead of an American or Japanese culture we see a cross-breed intertextual mix that produces it own new identity. As I mentioned in my previous post concerning the Postmodern nature of Blade Runner this concept of intertextuality and pastiche culture is important in communicating a distinct future world. Blade Runner asks questions about individuality and authenticity [I will write a post about Blade Runner with the aim to explore the postmodern concept of cyborg ] and the intertextual nature of Blade Runner creates a future world where people have become replicants of imagery and images that “used” to signify something individual but now have become tired. Instead of Deckard being an individual he has become a “replicant” of the film noir detective in his trench coat and hard-boiled character. Similarly Rachel has become the prototypical Femme Fatal, dressed in dark, commanding screen presence and continuously smoking.


The future world social structures are communicated in Blade Runner by the opposition of setting, as in Total Recall and Running Man. The internal shots of the headquarters of the Tyrell corp. are luscious and extraordinary while the city streets are dark and rain is continuously falling. As in Total Recall the opposition of two colours can communicate an atmosphere that coincides with the location. In Total Recall the use of red and whites opposed each other and communicated a mood and sense of place. In Blade Runner the use of dark-blues communicate a sense of run-down dirty atmosphere while golds and yellows create a warm glow that surrounded the upper echelons of the Tyrell corp.