Future Worlds: Globalisation and Intertextuality in Blade Runner

Blade Runner (1982)

The future world, 2019 LA, of Blade Runner is a cosmopolitan “global village”. This is communicated by the use of bi-lingual advertising signs: Coca-cola sits amongst neon Japanese symbols. Although Coca-cola is an American symbol that is saturated world wide the use of it sat against the Japanese iconography communicates the sense of lost identity. While Deckard sits eating his Japanese food two “Blade Runner” cops stand behind him, and although we are in LA they speak in a foreign language to Deckard who only understands English. He must get the noodle stand owner to translate for him. The fact that an agent of the central authority, the Police, speaks in Japanese rather than English in LA signifies the state of globalisation. The identity that is lost is the local provincial aspects of countries. Instead of an American or Japanese culture we see a cross-breed intertextual mix that produces it own new identity. As I mentioned in my previous post concerning the Postmodern nature of Blade Runner this concept of intertextuality and pastiche culture is important in communicating a distinct future world. Blade Runner asks questions about individuality and authenticity [I will write a post about Blade Runner with the aim to explore the postmodern concept of cyborg ] and the intertextual nature of Blade Runner creates a future world where people have become replicants of imagery and images that “used” to signify something individual but now have become tired. Instead of Deckard being an individual he has become a “replicant” of the film noir detective in his trench coat and hard-boiled character. Similarly Rachel has become the prototypical Femme Fatal, dressed in dark, commanding screen presence and continuously smoking.

 

The future world social structures are communicated in Blade Runner by the opposition of setting, as in Total Recall and Running Man. The internal shots of the headquarters of the Tyrell corp. are luscious and extraordinary while the city streets are dark and rain is continuously falling. As in Total Recall the opposition of two colours can communicate an atmosphere that coincides with the location. In Total Recall the use of red and whites opposed each other and communicated a mood and sense of place. In Blade Runner the use of dark-blues communicate a sense of run-down dirty atmosphere while golds and yellows create a warm glow that surrounded the upper echelons of the Tyrell corp.

Future Worlds: Violence As Release Valve in Running Man

Running Man (1987)

 

In the future world of Running Man we are shown a repressive society that uses the violent show of “Running Man” as a release valve to exert the pressures of living under a repressive regime. The film uses simple diametrically opposed classes of society, with their own lighting codes, to communicate clearly the conflict in the society. The dystopia is communicated by the contrasting mise-en-scene of the upper-class day scenes and the under-class night scenes. The day scenes are full of natural light and the streets are uncluttered and open. People are allowed to sit, wonder and go as they please. This is the opposite of the night scenes.

  

The night scenes portray the have-nots of the future world of Running Man. In the night scenes we see the under-class living in a polluted and cluttered area. The people are fenced in and contrary to the day scenes there is no casual idolatry admiration for architecture. The masses are penned in and huddled, their only source of light the brightly coloured television screens. The night scenes also consistently include the large television screens indicating the extent of the media’s influence on the masses.

 

In the introduction of Running Man we are told that the government has complete control of the cultural output of the society and that all television is highly censored. If all television is censored then we must assume that violence is allowed because of some controlling value it contains. The use of violence is a cathartic one. Violence is used to burn out the passions of the people so that they have no emotional strength left to challenge the wrongs committed by the oppressive government. Running Man playfully conjures up a society dominated and controlled by violent television. The use of violence as a controlling cathartic force is ironic in Running Man as the film is of the action Sci-Fi genre. Concerns about the corrupting nature of violence in film and television are well documented and Running Man is attempting to play with this notion by creating a world where violent television has enslaved America. Violence has morally corrupted America and it is now a fascist state. The punchline of the Running Man joke is that the destruction of the media controlled state is caused by the superhero protagonist’s ability to dish out equal amounts of pain, gore and brutality against the individuals that ensure the cathartic state of the masses. The future world that Running Man creates becomes a fertile ground in which to jest at the concept of violence as corrupter and as violence as a force through which freedom is gained.

Future Worlds: An Introduction

In several articles I have spoken about the cinematic and rhetorical device of taking an element, filmic or social, to its extreme to produce a critical reading or fertile ground for critique. In essence all Sci-fi does this. It could be taking the threat of Communist invasion to a symbolic level where the Communists are replaced and the threat transformed into fearsome aliens from outer-space. It could also be taking the environment’s health to an extreme where in we are shown a society which can only feed its populace with a synthesised form of meat produced from deceased Humans. The setting, and the symbols used to produce or communicate this, in Sci-fi, reflect the central concern of the film because the setting of the film is created rather than reproduced. Although obviously the Notting Hill of Notting Hill (1999) is a filmic white-washed version of the geographical location it is only in film genres such as Sci-fi that the setting itself becomes truly and consistently symbolic and a reflection of the central concern of the film and an important vehicle of plot communication. In my ‘Future Worlds’ articles I have, and will, attempt to further communicate this point.

* A side note: the setting of Notting Hill is more important as an ideological study of the white-washing of a predominantly mixed race cosmopolitan area into an upper-middle class white English haven of yuppies and celebrities.